Each individual has the ability to make substantial contributions to his/her organization and to other individuals within the organization.

Individuals are responsible for and must proactively manage their own careers.

Organizations have the most to gain when they capitalize on employees’ strengths and potential.

Individuals are more satisfied and productive when they are in an environment that recognizes, appreciates and leverages their strengths and capabilities.

Organizations can maximize their investment in their leaders by providing resources to assist leaders in changing behaviors that create real or potential obstacles to meeting their business goals and fully utilizing their strengths.

To sustain behavior change, it is crucial that clients’ developmental areas be linked to the accomplishment of the organization’s business goals and values and to their professional goals and that on-going feedback is supplied over time that reinforces changes in behavior.

A coach’s role is to facilitate clients in understanding, appreciating and building on their unique strengths and maximizing their potential.